Cult of California is a Los Angeles-based clothing line focusing on Plus-sized Athletic Wear.  Founded in 2012 by designer Jen Wilder, who has worked in Los Angeles for the last 10 years,designing for Laundry by Shelli Segal, Forever 21, Bebe, BCBG, Marciano and Guess.  Cult of California is a gathering place of inclusion and inspiration.  Our goal is to promote beauty in all sizes, health in all sizes and style in all aspects of the plus woman’s life. We believe that all women want the same thing, fashion-forward, quality clothing that performs at the highest levels in athletic endeavors.  The Cult is a place that you can come to find  fashion pieces that can be worn everyday to the gym or to the grocery store, or even the club!  Our workout clothes are so hot you might never want to leave the gym! Every body is beautiful and we want you to be good to yours!

Our dress and “club wear” aspect of the line, “The Inner Circle” is a budding reflection of where the plus size customer is headed.  We will present small, capsule collections of dresses, leggings and tops that we feel are an extension of our stylistic ambitions.  These are the celebratory gowns that will make you feel like a goddess in the winner’s circle.  Celebrate your curves and exalt the beauty that is within you!